Casual Is Marketing More Of An Art Or Science
The most important concept for any business is differentiation.
Is marketing more of an art or science. The perfect marketing strategy balances creativity and analysis intuition and data emotions and logic. Introduction The debating question concerning marketing whether it is a form of science or art has long been a controversial subject. Truth is Ive always been troubled by this art vs science polarization as the answer is both.
Those functions are new product development sales promotions branding PR and advertising. Successful marketing relies both on logical data-driven approaches and the fluidity and adaptability of an artistic approach. For example the medical professionals called practitioners are not scientists.
Humans are irrational which is the foundation of behavioral economics. The sales people even the best have no need for any college degrees I ve seen MBA class toppers struggle to sp. It consists of certain principles which may not be exact like pure sciences.
Why marketing is both an art and a science. Is marketing art science or a combination of both. So will marketing in 2020 need more science or art.
The science leads the campaigns to understand what is going on and the art inspires its creation to deliver something appealing born from the initial understanding of the situation. Combining fact with intuition is what puts the top marketers in a league of their own. You can try to use science to predict the future part but you might pick a number based on art.
Marketing is a profession with a very significant creative component. And I love the artthe hip commercials the comedy the animated graphics. Scholars over the past several decades have constantly argued attempting to classify and prove the term marketing belonging into either the art and science category.