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While we can predict behaviors of consumers and the market by using scientific methods the decisions based on the scientific results are.
Is marketing an art or science explain. Similarly the art of marketing makes the science complete. Many aspects of marketing. But what about the analytics and the science.
Not only is the possible but I propose that this is the future of business. But no marketing concept encapsulates the blend of art and science quite like buyer personas. Successful marketing relies both on logical data-driven approaches and the fluidity and adaptability of an artistic approach.
But there is a paradox a purely right brained person however would be less successful than a purely left brained person. Conclusively art is the best original piece of marketing management but for workable marketing strategies in management of businesses science will make artistic things come true. Marketing Art Marketing is art because marketing is about creating a demand for your product.
Combining fact with intuition is what puts the top marketers in a league of their own. According to the American society of mechanical Engineers management is the art and science of preparing organizing and directing human efforts to control the forces and utilize the material of nature for the benefit of men. Marketing can blend art and science together to simultaneously achieve meaning truth and money.
The sales people even the best have no need for any college degrees I ve seen MBA class toppers struggle to sp. Marketing is an art a substantial body of rules or principles on buying selling financing transport storage standardisation etc that have been put into practice to get the desired results. This is why marketers really need to get both the art and the science right.
Marketing is Where Art and Science Meet. The science provides the knowledge and the art deals with the application of knowledge and skills. If youre new to marketing it is near impossible.
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